Hey, I'm Joseph. Here's my story.
I'm 18. I'm from Burton on Trent. I've been learning, building, and shipping — in public — since before most people my age decided what they wanted to do.
GCSE Results
School & Code Club
Before I even knew what I wanted to do, I was already doing it. At Robert Sutton School I ran Code Club — teaching younger students to code, running workshops, and watching 10+ kids ship their first projects from scratch.
Tech was always the direction.
Building FluxFUT
The summer I left school, I didn't take a break — I launched a brand. FluxFUT started as an EAFC gaming content project and quickly grew into something real: a full website, a Discord community, and a custom bot pulling live player stats.
I figured it out as I went.
Starting College
College is where coding properly clicked. I took a Level 3 Programming & App Development course over two years — starting with HTML, CSS, and JavaScript, then moving into AI and automation as my confidence grew.
Two years well spent.
Admiral & Co Fish Bar
My first paid job — kitchen assistant at a local fish bar. Handled food prep, worked busy service periods, and dealt with cash and card payments.
Work ethic starts here.
B&Q
Customer-facing retail role at B&Q, running alongside college and everything I was building on the side. Fast-paced environment, lots of customer interaction.
Everything running at once.
Rolfe Brand Scaling
I didn't want to wait until university to work with real clients. So I launched Rolfe Brand Scaling — a digital agency offering websites, AI automations, and brand strategy to local businesses who want to grow online.
Real clients, real work, before uni.
Social Media Automation
While the agency was growing, I was building passive income on the side. I run automated social media accounts across TikTok, Instagram, and YouTube — content scheduling, growth systems, and audience funnels built to run without daily input.
Income that works while I sleep.
What's Next
I'm now studying Computer Science, specialising as a Cyber Security Technologist, at Burton & South Derbyshire College in partnership with Staffordshire University — and in the time between, I'm building.
Learning by doing, not just studying.